As seen in advertisingSo cute! Gave it to my mom and she absolutely loved itMy keychain arrived within a few days. It’s exactly as pictured and after three weeks of use it’s holding up very well! I also like that I can disinfect the silicone band.I initially got this because I thought it was cute and very usable to hook the silicone ring on my arm when getting kids in and out of the car (as opposed to a lanyard). My expectations were that it was functional and cute. It totally is that and I was very impressed at the quality of this product! My one year old loves to play with and chew with the ring and that keeps her entertained - I can take the ring on or off (but my kids can't do that so that's good).The stitching is good quality, the build of the tassel is done well (so it doesn't easily fall apart like other ones I've had), the cards don't fall out (which makes me feel better about having it swinging around) in that they are gripped in and only come out when i slide them out, and there is a metal ring protecting where the card case goes into the metal ring. Also, the colors are as portrayed in their pictures - I know that matters to some people. I tried to take two pictures in different lighting at my house, but neither picture that I took portrayed the color as accurately as this website.Anyway, I'm pleased and very impressed with the product! It's worth the buy!!I purchased 2 online f the same items. First of all let me share that they are beautiful and color is exactly as picture! Material is great and durable. ?????I bought this keychain and a tumbler for a intern nursing student I know and she loved it ?Purchased this as a Christmas gift, highly recommendLoved the denim like color and it was perfect for an extra gift for my daughter's 40th birthday! Wanted something different to tuck some spending money in and this was it! Can hold bills and credit cards, ID's etc. Very cute item!