Looks just as good in person. I was on the fence with getting my husband a wooden watch because I was afraid it would look cheap. This product did not disappoint. He loves it and I'm very happy with the engraving. It's etched in pretty deep so it won't eventually rub away over time. It came sooner than the delivery date and was packaged to keep the watch secure and padded in every way. I'm very happy with every part of this order. Even the custom engraved box!